CX&Identity
Branding
& Identity
A brand is more than a logo. We build the full identity system — strategy, visual language, and the guidelines that keep it coherent as your company grows.
What We Do
Identity that holds
at any scale.
CX&Identity is HS108's branding practice. We help companies establish and own a visual identity that is distinctive, coherent, and built to last — from the logo on a business card to the brand expression across a full product ecosystem.
Every engagement starts with strategy. We don't design logos in a vacuum — we understand who you're for, what you stand for, and how you need to be perceived. The visual work follows directly from that foundation.
The result is a brand system that your team can implement without us — because we build guidelines that leave nothing open to interpretation.
Deliverables
Brand Strategy
- Brand positioning & strategy
- Naming & messaging framework
- Audience definition & personas
- Competitive landscape analysis
- Brand voice & tone guidelines
Visual Identity
- Logo system & wordmark
- Colour palette & type system
- Imagery & photography direction
- Iconography & illustration style
- Full brand guidelines document
Applied Design
- Packaging design & dielines
- Stationery & print collateral
- Environmental & signage concepts
- Digital asset templates
- Launch kit & brand rollout assets
How We Work
Discover
Brand audit, stakeholder interviews, and market analysis to understand where you are and where you need to go.
Define
Positioning, naming, and messaging — the strategic foundation everything visual builds from.
Design
Visual identity development from concepts through refinement to a complete, consistent system.
Deploy
Guidelines, templates, and launch assets that let your team execute the identity immediately and consistently.
Start a CX&Identity project.
Whether you're starting from scratch or rebranding an established company, tell us where you are. We'll figure out what you need.
CX&Identity at a Glance
Start a Project
Building more than a brand?
CX&Identity pairs with WebCanvas and Lumina.raw for a complete brand and digital presence.