A Service by HS108 CX&Identity

Branding
& Identity.

A brand is more than a logo. We build the full identity system — strategy, visual language, and the guidelines that keep it coherent as your company grows.

Timeline 6–10 weeks
Output Full brand guidelines + production files
Scope Logo · Identity · Packaging
Logo Identity Packaging Strategy

What We Do

A brand that stops
explaining itself.

CX&Identity is HS108's branding practice. The name reflects the dual focus: Customer Experience — how people feel at every touchpoint — and Identity — the visual and verbal system that carries that feeling consistently.

We work strategy-first. Every logo, colour choice, and typographic decision traces back to a clear articulation of who you are, who you're for, and what makes you worth choosing.

The result isn't a logo file. It's a brand system — something your team can use, your partners can apply, and your customers can recognise across every medium and moment.

Deliverables

Brand Strategy

  • Brand audit & competitive analysis
  • Positioning & messaging framework
  • Brand values & personality definition
  • Target audience mapping
  • Brand architecture planning

Visual Identity

  • Logo system & wordmark
  • Colour palette & typography system
  • Imagery & illustration direction
  • Iconography & graphic elements
  • Brand guidelines document

Applied Design

  • Stationery & print collateral
  • Packaging design
  • Social media templates
  • Signage & environmental graphics
  • Launch asset production

How We Work

01

Discover

Stakeholder interviews, market research, and brand audit to understand where you are and where you need to go.

02

Define

Positioning, messaging, and brand personality — the strategic foundation that everything visual is built on.

03

Design

Logo, colour, typography, and all the visual elements that make the brand coherent and recognisable.

04

Deploy

Guidelines, templates, and production assets — everything needed to launch and maintain the brand consistently.

Start a project

Build a brand that
scales with you.

Tell us about your business — where it is now and where you're taking it. We'll build a brand system that grows with you.

Get In Touch ← All Services
6–10 Weeks for a complete identity system
0 Templated logos. Every mark is made for you.
1 Senior designer on every project. No juniors.

Start a Project

Need more than a brand?

CX&Identity pairs with WebCanvas, CMF_Nexus, and Lumina.raw for full launch coverage.

Get In Touch contact.studio@hs108.in