Brand
Meaning, distinction, and a language that teams can use consistently.
Direction → identity system
HS108 / Independent design studio
One direction across brand, product, and digital.
We align brand, product, and digital experiences around the decisions that move a business forward.
For founders and teams building, changing, or bringing a complex offer to market.
01 / BrandMeaning & identity
A coherent visual language
02 / ProductForm & function
A tangible, usable offer
03 / DigitalInterface & journey
A clear path through complexity
Ideas to interfaces
considered togetherIndependent studio
based in India
considered togetherIndependent studio
based in India
The integrated approach
One direction.
Three disciplines.
When a business presents itself through a brand, a product, and a digital experience, those decisions need to support the same idea. We consider them together so each part makes the others clearer.
Product
Form, use, and production decisions that make the physical offer real.
Concept → manufacturable detail
Digital
Journeys and interfaces that help people understand and use the offer.
Experience → reusable patterns
From the studio archive
Work as evidence of a way of thinking.
Existing case studies are being checked with the studio. Names, scopes, dates, and outcomes should be confirmed before they are presented as client proof.
NovaPayArchive record / project artifacts pending confirmation
Archive record / details require confirmation
NovaPay
An identity and interface study held in the existing studio archive. Client relationship, scope, and outcomes need confirmation.
Read the archive case study ↗Archive record / details require confirmation
Urbane Property
An archived real estate platform case study. Project details and supporting assets need confirmation.
Read the archive case study ↗Archive record / details require confirmation
HealthOS
An archived design system case study. Project details and supporting assets need confirmation.
Read the archive case study ↗Capabilities
The right disciplines for the problem.
Some engagements need one focused capability. Others need a shared direction across several. The scope follows the decisions at hand.
01Brand systemsFor a company whose offer, audience, or ambition has moved beyond its current identity.02Product & industrial designFor a physical offer that needs a coherent form, material language, and path toward making.03Digital experiencesFor websites and digital products that need clearer journeys, interfaces, and content structure.04Visual contentFor teams that need photography, video, 3D, or imagery to explain a product or identity.
The approach
Make the decisions clear. Then make the system work.
We begin by understanding the business, the people it serves, and the constraints around the work. Concepts become a system only when the choices behind them are clear enough to implement and maintain.
- 01InvestigateFind the problem worth solving.
- 02DecideAgree on principles and priorities.
- 03BuildDevelop the identity, product, or experience.
- 04GovernSupport use, evaluation, and evolution.
The studio
Close to the work. Accountable to the decisions.
HS108 is an independent studio based in India. The proposed working model puts experienced design direction, direct discussion, and practical systems at the centre of an engagement.
01 / Direction
Business context first.
Define what the work must change before choosing its form.
02 / Collaboration
Clear decisions together.
Keep the client close to the reasoning, tradeoffs, and next steps.
03 / Continuity
Built to be used.
Document and support the system beyond its first presentation.
Beyond a single project
Different ways to work together.
Ongoing support, focused discovery, and bespoke engagements sit alongside project work. Field Notes is the studio's space for wider design thinking.
Start a project
Tell us what needs to work as one.
Share the challenge, where your business is now, and what you need design to help decide. A conversation can define the right scope.
Discuss a project